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4 Common B2B Marketing Misconceptions

Rick Endrulat, June 1 2020

When it comes to digital B2B marketing, most people immediately think of B2C and the flashy tactics used to grab the attention of prospects. Businesses have been selling to businesses for a very long time. It’s only until recently that B2B has been taken to a whole new level with advancements in digital marketing and automation. It has become more...

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When it comes to sales, how do you define a lead?

Rick Endrulat, May 25 2020

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully) turn into a sale....

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11 Steps to Startup Success

Rick Endrulat, May 18 2020

A few years ago, @c_blazquez posted this great infographic (by Anna Vital) about startups on twitter based on Paul Graham’s essay: Startups in 13 Sentences. I thought I'd would provide my own take on Paul’s 13 Sentences on Start-ups. There are so many challenges that come along with starting a business. Many entrepreneurs find that they don’t have...

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